Where hairstyling is concerned, the outcome of all your beautifying efforts can only ever be as good as the products you use and how you use them. That is to say, it’s all about being conscious of what you put on your hair.
In the spirit of shopping for locally-made clothing, jewellery and makeup, we’ve put together a list of eight brilliant Canadian hair care brands to support and buy from. Covering everything from iconic stylist-founded brands like Marc Anthony to earth-friendly favourites like Attitude, these hair heroes are the ones to know.
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DesignMe
Proudly manufactured in Canada, DesignMe is a homegrown hair care line with something for everyone. Whether you’re looking to achieve hydration and shine, curl definition or tons of volume, there’s an option for every hair type and texture. From award-winning mousses to ELLE reader-approved serums, each product is 100 percent vegan and cruelty-free. Plus, the brand has conveniently constructed a haircare routine quiz to help you put together the ultimate product lineup for your next hair wash day.
Mela & Kera
Launched by Toronto-based hairstylist and colourist Jason Lee, Mela & Kera’s selection of sleek hair products represents the “new generation of luxury haircare.” Developed in the salon Lee co-founded in the city, Mela & Kera offers an impressive selection of pro-level products that shield hair against heat damage, colouring, chemical processing and environmental stressors. From its weightless Balayage Exceptionnel range to the nourishing Touche Velours collection, each product leaves strands feeling fortified and silky smooth.
Marc Anthony
Celebrity hairstylist Marc Anthony’s eponymous haircare line has delivered red-carpet-worthy products for decades, and it continues to live on as one of Canada’s most iconic beauty brands. From the OG Strictly Curls line to the new Style Flex collection and the beloved Grow Long range, each launch promises salon-quality results at an affordable price point.
Earthtones Naturals
For products specifically formulated to meet the demands of curly, coily and kinky hair, look no further than Earthtones Naturals. Susan Walker, the CEO behind the brand, is a licensed naturopath and trichologist with the World Trichology Society using her expertise to put forth texture-focused products that improve the strength, look and feel of curly hair. Whether you need to stock up on detangling co-cleansers or styling creams, this Ontario-based brand has got your entire routine covered.
THIC
If you’re located in Toronto, we bet you’re already familiar with the influencer-approved salon, THIC Studio. But have you tried its selection of THIC hair products and accessories yet? If not, consider this your sign to do so. Glam clips! Nourishing hair oils! Stimulating scalp brushes! Formulated to “give you more good hair days” while improving and enhancing your natural hair texture, THIC’s hair offerings do it al—and then some.
Everist
Best known for its low-waste, waterless concentrates, Everist is the maker of unique formulations that cover skincare, body care and hair care. On the hair front, since the brand has eliminated water as a filler ingredient, you’re only left with the pure actives your hair truly needs (think: aloe vera and rosemary oil). What’s more, Everists’ eco-conscious ethos means their signature shampoos and conditioners come in recyclable tubes and tins.
Love Ur Curls
Launched by Sahar Saidi, Love Ur Curls has been keeping curls all over the country in check for years. It’s the brand behind the easy-to-use Curly 3-Step-System, which makes styling kinks, curls and coils an absolute breeze. More recently, Love Ur Curls has also introduced the LUCK (Love Ur Curls Kids) line—a gentle yet effective collection of curl-centric stylers and tools catered towards curly-headed little ones.
Attitude
Operating out of a 90,000-square-foot factory based in Sherbrooke, Q.C., Attitude is consistently crafting top-quality products right here in Canada. Just like its makeup, skincare and body care counterparts, this clean beauty brand’s hair care products have been carefully formulated with the betterment of the planet in mind. From the best-selling shampoo bars to the newly launched Super Leaves Repairing Hair Mask, consider making some swaps in your current hair regimen for these local goodies.
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